MegaMegaTypeType
A 1974 ITC revival of a 1904 Berthold face by Benguiat and Caruso, extended to Cyrillic by Lyubov Kuznetsova at ParaType in 1995–97, offering eight styles with a pronounced Art Nouveau character.
About
Originally cut by H. Berthold in 1904 and revived for the International Typeface Corporation by Edward Benguiat and Victor Caruso, the design carries the decorative sensibility of early twentieth-century lettering into a usable type family. Its distinctive letterforms, with their unusual curves and period flavour, make it well suited to advertising and display settings. The Cyrillic extension, developed at ParaType by Lyubov Kuznetsova, broadens its reach to Russian-language publishing.
Classification
A decorative serif with pronounced Art Nouveau character, featuring unusual letterform shapes derived from the 1904 H. Berthold original and adapted for display and advertising use.