MegaMegaTypeType
A single-weight extreme fat face designed for ITC in 1970 by Herbert Lubalin and Thomas Carnase, later extended to Cyrillic at ParaType in 1993.
About
Rooted in the nineteenth-century fat face tradition, the design pushes contrast to an extreme: near-hairline horizontals against massive vertical stems, in a condensed structure suited to poster and advertising work. The Cyrillic extension, produced at ParaType by Vladimir Yefimov with Gennady Baryshnikov, brings that same high-contrast character to Russian typography. With only one style available, its application is unapologetically narrow – but effective within that scope.
Classification
An extreme high-contrast Modern (Didone) display face with very heavy stems against hairline serifs and strokes, in the tradition of early nineteenth-century fat face types. Its condensed proportions and single ultra-black weight place it firmly in the display category.