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Ad Lib

ParaType · Vladimir Pavlikov · 2000

displayDecorative grotesque
Ad Lib specimen from ParaType

A Cyrillic-extended adaptation of Freeman Craw's 1961 ATF display face, distinguished by irregular rectangular counters and a woodcut-like quality suited to poster and advertising work.

About

Originally designed by Freeman Craw for American Type Founders in 1961, this Bitstream-derived version gains Cyrillic support through Vladimir Pavlikov's 2000 work for ParaType. The typeface's defining character comes from its simulated hand-cut construction: round letters carry rectangular counters, and some lowercase characters carry a slight inclination. Originally issued with numerous alternate characters, it remains a single bold weight aimed squarely at display and advertising contexts.

Classification

A bold, irregular grotesque with woodcut-like characteristics and rectangular counters in round characters. Its hand-cut, freeform quality places it firmly in the display/decorative category rather than conventional sans-serif.

Weights

Normal

Languages

LatinCyrillic

Tags

displaydecorativegrotesquewoodcutadvertisingposterirregularbold

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