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New Standard

ParaType · Vladimir Yefimov · 1996

seriftransitional serifitalic
New Standard specimen from ParaType

A 1996 digital revival of a circa-1940 Soviet bureau typeface, originally drawn at Polygraphmash under Anatoly Shchukin for use in Lenin collected works and later adopted across technical and scientific publishing in the USSR.

About

Based on the Obyknovennaya ('Common') group of late 19th and early 20th century text serifs, the design was digitised by Vladimir Yefimov at ParaType in 1996 from the original Polygraphmash drawings. Its four-style family covers Book, Italic, Bold and Bold Italic, covering the practical range needed for continuous text setting. The typeface carries a distinctly Soviet institutional character, having served both text and display roles in technical and scientific books throughout the Soviet period.

Classification

A digitisation of a mid-20th century Soviet text typeface from the Obyknovennaya ('Common') group, which draws on late 19th and early 20th century text serif models. The design exhibits the moderate stroke contrast and upright structure typical of transitional serifs adapted for Cyrillic composition.

Weights

BookBold

Languages

CyrillicLatin

Tags

cyrillicsovietvintagetransitionaltexttechnicalbookrevival

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