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AdverGothic

ParaType · Vladimir Yefimov, Alexander Tarbeev · 1989

displayArt Nouveau display
AdverGothic specimen from ParaType

A 1989 ParaType revival of Robert Wiebking's 1917 Advertisers Gothic, extended with Cameo Bold and Rough decorative variants for poster and advertising use.

About

Vladimir Yefimov adapted Wiebking's Advertisers Gothic at ParaType in 1989, preserving its heavy Art Nouveau character suited to display and advertising typography. Alexander Tarbeev added the Cameo Bold style in 1993 and the Rough variant in 1996, broadening the family's decorative range. The three styles together cover poster, screen and vintage-inflected display contexts.

Classification

A heavy display face rooted in Art Nouveau lettering tradition, derived from Robert Wiebking's Advertisers Gothic (1917). The decorative Cameo and Rough variants reinforce its ornamental, poster-oriented character.

Weights

Bold

Languages

LatinCyrillic

Tags

displayart-nouveauvintagedecorativeposterheavyadvertisingrough

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