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displayArt Nouveau
Allora specimen from Damn Type Co

A reverse-contrast display face drawn from an Italian pharmacy advertisement of around 1900, with smooth curves and an Art Nouveau sensibility.

About

Allora takes its cues from Italian hand lettering of the early twentieth century, inverting the conventional relationship between thick and thin strokes for a bold, decorative character. The design balances playfulness with restraint, keeping its forms legible despite the unconventional contrast. It suits display use where a single strong weight is sufficient.

Classification

Reverse-contrast display type drawn from Italian Art Nouveau hand lettering, with thick horizontals and thin verticals inverting conventional stroke logic for decorative effect.

Weights

Bold

Languages

Latin

Tags

displayart-nouveaureverse-contrasthand-letteringdecorativevintageitalianbold