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Plinc Hasler Circus

House Industries · Charles Hasler, Victor Caruso · 1950

displayreverse-contrast display
Plinc Hasler Circus specimen from House Industries

A 1950s reverse-contrast display face originally created for Photo-Lettering, Inc. by Charles Hasler and Victor Caruso, digitised by Erik van Blokland in 2011.

About

Hasler Circus inverts the conventional weight relationship between stems and serifs, producing a lively, unexpected rhythm associated with circus lettering, Old West signage and folk art traditions. Split stroke endings add further decorative character, making it well suited to toy packaging, vintage signage and festival graphics. The digital revival was produced by Erik van Blokland in 2011, with Ken Barber contributing to the production.

Classification

A reverse-contrast display face in which stem and serif weights are inverted, producing an unconventional optical rhythm. Its split stroke endings and decorative character place it firmly in the novelty/display category.

Weights

Regular

Languages

Latin

Tags

displayreverse-contrastnoveltyvintagecircusphoto-letteringdecorativeretro

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