Tori
Helsinki Type Studio · Niklas Ekholm, Jaakko Suomalainen
A bespoke typeface designed for Tori.fi, Finland's largest peer-to-peer sales platform, built to serve everything from billboard advertising to mobile app interfaces.
About
Designed by Niklas Ekholm and Jaakko Suomalainen of Helsinki Type Studio in collaboration with branding agency Aivan, the typeface supports Tori's position as one of Finland's most visited websites, used by over 3.4 million people monthly. The brief called for clear, approachable letterforms that ease communication between buyers and sellers across a wide range of contexts and scales. As a wholly custom commission, the typeface is not available for retail licensing.
Classification
Described as clear and friendly, designed for a consumer marketplace platform spanning billboards to mobile apps, suggesting a humanist sans-serif optimised for legibility across sizes and contexts.