Ammattiliitto Pro
Helsinki Type Studio · Niklas Ekholm, Juho Hiilivirta
A custom typeface derived from Helsinki Type Studio's Riite, designed for Finnish trade union Ammattiliitto Pro with rounded letterform details referencing the organisation's existing logo.
About
Created as part of a broader rebrand led by agency Werklig, the font adapts the design language of Helsinki Type Studio's retail typeface Riite for institutional use. Rounded shapes woven into the letter details serve as a deliberate callback to Pro's historical logo mark. The result is a bespoke typeface balancing typographic warmth with trade union authority.
Classification
Derived from Helsinki Type Studio's Riite, the design incorporates rounded details into letterforms, suggesting a warm humanist sans-serif character with softened terminals.