Fashion Community Helsinki
Helsinki Type Studio · Jaakko Suomalainen
A bespoke typographic identity system designed by Jaakko Suomalainen for Fashion Community Helsinki, combining custom lettering with the studio's own Allee typeface across event and brand applications.
About
Each project within the Fashion Community Helsinki identity receives its own customised typographic and lettering treatment, designed in close collaboration with the client to capture the mood and visual atmosphere of each event. The primary identity is set in Allee, with unique lettering elements developed per project. The work spans the group's studio presence, events and participation in Helsinki's broader fashion scene.
Classification
A custom identity typeface and lettering system created for a fashion organisation, combining bespoke typographic elements with existing typefaces such as Allee. Classified as display due to its event-driven, fashion-context application and unique lettering components.