Oras
Helsinki Type Studio · Niklas Ekholm, Juho Hiilivirta
A bespoke headline typeface designed for Finnish bathroom fixtures brand Oras, its letterforms shaped by fluid curves and drop-like forms that evoke water.
About
Commissioned through branding agency Hasan & Co, the typeface was designed by Niklas Ekholm and Juho Hiilivirta of Helsinki Type Studio to carry the Oras brand story in headlines with a gently narrative register. The letterforms extend the brand's visual vocabulary by drawing on the properties of water, with curves and drop-inspired shapes that connect type to product function. The result adds a distinctive typographic layer to the Oras identity without departing from its utilitarian, Scandinavian clarity.
Classification
A bespoke display typeface with fluid curves and drop-like shapes, designed for headline use. The organic letterforms suggest water and fluidity, placing it firmly in the display category with serif-adjacent detailing.