Priori
Emigre · Jonathan Barnbrook · 2003
Jonathan Barnbrook's 2003 type system for Emigre pairs a humanist serif with a companion sans across nine individual styles, sold in coordinated packages.
About
Priori spans two subfamilies – Serif and Sans – sharing common proportions and design intent, allowing them to work together as a coherent typographic system. The Sans ranges from Ultra Light to Black with a Regular and Bold in between, while the Serif covers Regular, Italic and Bold. Barnbrook's approach gives the family a distinctive character that sits between classical humanist tradition and a more idiosyncratic editorial sensibility associated with Emigre's output.
Classification
Priori is a type system comprising both serif and sans-serif subfamilies with humanist proportions. The serif forms share structural DNA with the sans, making this a hybrid system; the serif subfamily is the primary classification anchor.