New Burns
Eliott Grunewald · Eliott Grunewald
A research-led serif typeface paying tribute to ITC co-founder Aaron Burns, characterised by a generous x-height, low stroke contrast and tight spacing preferences.
About
New Burns emerged from a study of ITC (International Typeface Corporation), the influential New York foundry founded in 1970 by Aaron Burns, Herb Lubalin and Edward Rondthaler. The design channels the 'ITC style' that shaped European typeface design during the phototypesetting era: organic forms, a tall x-height and restrained contrast. It performs best at close letter and line spacing, echoing the tight-set conventions of its source period.
Classification
A low-contrast serif with a generous x-height and organic character, drawing from the ITC typographic tradition of the 1970s phototypesetting era. Its sturdy proportions and compact spacing preferences align it with humanist serif conventions.