CEWE Corporate Type
Carrois Type Design · Ralph du Carrois, Anja Meiners · 2019
A bespoke corporate typeface designed for CEWE, Europe's leading photo finishing company, developed in cooperation with Erik Spiekermann between 2019 and 2021.
About
Created to sharpen the CEWE brand identity, the family introduces a distinctive 'smiling e' that echoes the company's existing script logo while reflecting its technical precision. The 30-font family covers Latin Extended and was produced with mastering by Fontwerk. Creative direction was shared between Ralph du Carrois and Erik Spiekermann, with design execution by du Carrois and Anja Meiners.
Classification
A bespoke corporate typeface with humanist sans-serif characteristics, distinguished by its 'smiling e' detail that echoes the brand's script logo and balances precision with personality.