Conforma
Vee Ratchanon · Ratchanon Boongsrithong · 2024
A Thai-Latin sans-serif from 2024 that applies a calligraphic construction logic to both scripts, linking humanist Latin proportions to the traditional Thai Loop style.
About
Designed by Ratchanon Boongsrithong, Conforma draws on early 20th-century sans-serif forms and a calligraphic approach to letterform development, using those principles as a bridge between Latin and Thai script conventions. The Thai component reimagines the Loop style, historically associated with a conservative register, as something suited to contemporary use. The conceptual thread running through both scripts is the simplification of handwritten forms into print-ready type.
Classification
A Thai-Latin sans-serif drawing on early 20th-century sans-serif forms and a calligraphic approach for letter construction, with the Thai component rooted in traditional Loop style script simplified to match the proportional logic of humanist sans-serif design.