MegaMegaTypeType
A 2002 revival of the Elzevir-style letterforms from Ossip Lehmann's St Petersburg foundry, characterised by thin triangular serifs and sharp spiral terminals suited to display and advertising use.
About
Tagir Safayev drew PT Lehmann for ParaType in 2002, taking as its model the Shiroky (Wide) Renaissance typeface and related cuts from the Ossip Lehmann foundry, active in St Petersburg around 1874. The design belongs to the Elzevir tradition, distinguished by its thin triangular serifs and spiral-like terminals that give the face a decorative, period character. It is best suited to headline, packaging and advertising contexts where a vintage typographic flavour is required.
Classification
A display Elzevir-style serif with thin triangular serifs and sharp spiral-like terminals, reviving the letterforms of Ossip Lehmann's nineteenth-century St Petersburg foundry. The Elzevir category places it within the French-influenced decorative serif tradition popular in late nineteenth-century advertising typography.