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Inform

ParaType · Alexander Tarbeev, Gennady Baryshnikov · 1992

displaybrush display
Inform specimen from ParaType

A brush-inspired display typeface rooted in Edwin W. Sharr's Flash (1939), developed at ParaType in 1992 for advertising and poster use.

About

Designed by Gennady Baryshnikov for advertising and display typography, Inform draws on non-joining brush calligraphy for its energetic letterforms. The Bold style traces its origins to Flash, a 1939 typeface by Edwin W. Sharr, while additional styles were developed at ParaType (ParaGraph) in 1992 by Vladimir Yefimov and Alexander Tarbeev. The family spans three styles: Book, Bold and Shadow Bold.

Classification

Inspired by non-joining brush calligraphy and rooted in mid-century American display lettering, specifically Edwin W. Sharr's Flash (1939). The letterforms are lively and informal, placing it firmly in the display/brush category.

Weights

BookBoldShadow Bold

Languages

Latin

Tags

brushdisplayadvertisingvintagecalligraphicposterretroinformal

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