MegaMegaTypeType
A 2004 Armenian serif by Manvel Shmavonyan, reviving Henrik Mnatsakanyan's 1970s lettering with quirky serifs, terminals and diagonals drawn from mid-century book type.
About
Rooted in lettering created in the 1970s by Armenian type designer Henrik Mnatsakanyan, Haverj ('Eternally' in Armenian) was adapted for ParaType by Shmavonyan in 2004. At first glance it reads as a conventional text serif, but the serifs, terminals and the diagonal legs of K and R introduce an eccentric character drawn from Armenian book lettering of the 1950s and 60s. The combination makes it suitable for text settings while producing unexpected effects in advertising and display use.
Classification
A text serif with conventional proportions but distinctive eccentric details – unusual serifs, terminals and diagonal legs in K and R recalling Armenian book lettering of the 1950s–60s – placing it somewhere between a workhorse text face and a display oddity.