MegaMegaTypeType
A grotesque by deValence for the 2005 Dada exhibition at the Centre Pompidou, based on the Aurora Grotesk used in the Dada journal.
About
Dada Grotesk revives Aurora Grotesk, a Wagner & Schmidt design sold to many foundries in the early twentieth century and used in the third and fourth issues of the Dada journal. deValence drew it for the Centre Pompidou's Dada exhibition in 2005. It is a robust, slightly irregular grotesque that is at its best set big and black.
Classification
A grotesque sans-serif in the early 20th-century European tradition, with multiple weights ranging from Regular to Super, consistent with the broad gothic/grotesk lineage. The name and specimen content reference Dada and Merz movements, suggesting a design rooted in that avant-garde era's typographic aesthetic.