MegaMegaTypeType
An upright script expanded by Cyrus Highsmith from Charles Loupot's 1938 St. Raphaël aperitif logotype, one of the few scripts that works convincingly in all-caps settings.
About
Originally a logotype drawn by French designer Charles Loupot in 1938 to promote St. Raphaël aperitif wine, the design was later expanded into a typeface by Cyrus Highsmith in collaboration with New York designer and illustrator Laurie Rosenwald. The result sits in an unusual position between industrial construction and calligraphic fluidity. Its ability to hold together in all-caps makes it genuinely versatile for display and branding applications where most scripts would falter.
Classification
Loupot is derived from a calligraphic logotype and exhibits both industrial and calligraphic qualities, functioning as an upright script capable of all-caps setting — an unusual property that sets it apart from conventional cursive scripts.