A pared-back geometric sans with lopsided crossbars and an italic that breaks the rules.
About
Prix starts from Futura-style circles and sticks, then shifts the crossbars and stretches proportions until it looks new. The roman is calm in texture but full of surprises up close; the italic goes further. It works for identities, posters and headlines that want modernist roots with a twist.
Classification
Low-contrast geometric sans built from circular segments and straight lines around a central axis, with off-balance crossbars nodding to Art Nouveau and Deco. Roman plus a highly experimental italic. 290 glyphs.
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