Faraon
Latinotype · Latinotype Team, Sergio Leiva Whittle, Rodrigo López Fuentes · 2024
A three-width Egyptian slab in 42 styles, drawn from the Rockwell and Memphis tradition with stylistic sets, small caps, ligatures and swashes added for editorial versatility.
About
Inspired by geometric slab serifs such as Rockwell and Memphis, Faraon spans Condensed, Regular and Expanded widths across seven weights each, with matching italics throughout. Stylistic sets, ligatures, small caps and swashes extend its usefulness across both headline and body text settings. The family is designed to balance a structured, industrial character with a freshness that suits contemporary print and web editorial work.
Classification
Faraon is a slab serif in the Egyptian tradition, inspired by geometric slab predecessors such as Rockwell and Memphis. Its bracketed or unbracketed slab serifs, structured letterforms and three width variants align it firmly with the Egyptian slab subcategory.