MegaMegaTypeType
A high-contrast text serif by Christian Schwartz and Dino Sanchez, designed to capture the typographic aesthetic of prestige brands through ample proportions and intricate detailing.
About
Conceived by Schwartz and Sanchez of Orange Italic at the turn of the millennium and later refined with House Industries, the Text subfamily provides Regular, Italic, Bold and Bold Italic cuts for body copy, complemented by three ornate display cuts named Gold, Diamond and Platinum. OpenType features include six figure styles, small caps, swash capitals in the italic and display alternates including Greek-influenced logotype variants.
Classification
A high-contrast text serif with display companions (Gold, Diamond, Platinum), drawing on the visual language of luxury brand typography with ample widths and intricate detailing characteristic of upmarket fashion and lifestyle publishing.