MegaMegaTypeType
A Victorian-inspired grotesque sans-serif drawing from period scientific and marketing materials, with OpenType alternate glyphs for mixing classical and contemporary letterforms.
About
Released in 2009 by YouWorkForThem, YWFT Matter takes cues from Victorian-era print culture and period marketing ephemera, reinterpreting rather than directly reviving its source material. OpenType alternates allow designers to shift between historical and modern registers within a single layout. Its bold, headline-ready character suits editorial and branding work with a retro American sensibility.
Classification
A sans-serif with Victorian-era scientific text influences, described as grotesque in style with OpenType alternate glyphs that mix classical and contemporary forms. The retro, period-marketing-inspired design places it firmly in the grotesque tradition.