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Ilai

Universal Thirst · Anagha Narayanan with Anurag Gautam · 2020

displaypsychedelic display
Ilai specimen from Universal Thirst

An award-winning Tamil display typeface that reimagines 1960s–70s psychedelic lettering through variable weight distribution across top-heavy, bottom-heavy and monolinear styles.

About

Designed by Anagha Narayanan, Ilai draws on counter-culture visuals – film posters and record covers – to bring compressed, experimental letterforms into the Tamil script. The family's defining characteristic is its variable stroke emphasis: weight can be concentrated at the top or bottom of each letterform, or distributed evenly as a monoline, producing forms that shift from elegant simplicity to fluid, ink-puddle heaviness. It received a TDC69 Best of Type Design award from the Type Directors Club in 2023.

Classification

A Tamil display typeface drawing on 1960s–70s psychedelic lettering traditions, with variable weight distribution creating top-heavy, bottom-heavy or monolinear stroke effects. The experimental, compressed forms and fluid letterforms place it firmly in the display category.

Weights

LightRegularBoldHeavyMonolinear

Optical sizes and widths

TopBottomMonolinear

Family

Ilai Top LightIlai Top RegularIlai Top BoldIlai Top HeavyIlai MonolinearIlai Bottom LightIlai Bottom RegularIlai Bottom BoldIlai Bottom HeavyIlai Variable

Languages

Tamil

Tags

tamildisplaypsychedelicexperimentalindicvariableposterfluid

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