VF Sans
Terminal Design · James Montalbano
A 1930s-inspired sans built for Vanity Fair in the late 1990s, kept proprietary for over a decade before its retail release.
About
Montalbano designed VF Sans for Vanity Fair in the late 1990s, drawing on 1930s sans-serif models; it has been compared to Intertype's Vogue, though that was not a deliberate reference. The magazine kept it exclusive for twelve years before losing interest as it appeared less often in the pages, at which point Montalbano released it commercially with permission, adding Ultra Thin weights, a condensed width and a full set of obliques.
Classification
Designed for Vanity Fair magazine in the late 1990s, drawing on 1930s sans-serif models and compared by others to Intertype's Vogue, though that was not the intent. Kept proprietary for twelve years before release to retail, with a condensed width and Ultra Thin weights added at that point.