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sans-serifhumanist sans
Keymer specimen from Talbot Type

A seven-weight humanist sans-serif drawn from the tradition of Margaret Calvert's Transport typeface, balancing legibility and personality across a compact, large-x-height design.

About

Inspired by the British road sign system typeface completed in the early 1960s, Keymer aims for the workhorse qualities of the humanist sans genre: easy on the eye, economical with space and legible at small sizes. Its comparatively large x-height and shallow ascenders and descenders maintain clarity at text sizes, while seven weights from Thin to Ultra extend its range into display use. The design deliberately restrains personality, remaining confident without drawing attention to itself.

Classification

Explicitly described as a humanist sans-serif, inspired by Margaret Calvert's Transport typeface for British road signage. The design prioritises legibility with a large x-height, shallow ascenders and descenders, and compact proportions.

Weights

ThinLightBookMediumBoldHeavyUltra

Languages

Latin

Tags

humanistlegiblecleansignagebritishtextdisplayutilitarian

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