MegaMegaTypeType
A revival of a Soviet-era advertising typeface originally designed by Oleg Karpinsky in the mid-1970s for Soyuzchimexort trade posters, released digitally by ParaType in 2007.
About
Originally drawn for advertising posters commissioned by the Soviet state foreign trade company Soyuzchimexort in the early 1980s, the typeface reflects the bold geometric and decorative tendencies of that era. ParaType's 2007 digital revival adds a light weight to the original design. The face suits poster and fashion contexts where its rounded, heavy forms can work at large sizes.
Classification
A decorative geometric display face with rounded forms and heavy weight, designed for poster and advertising use. Its Soviet-era origins, bold geometry and decorative character place it firmly in the display category.