MegaMegaTypeType
Gerard Unger's 1984–87 newspaper serif, refined in 1995 and extended with a Cyrillic version, built for legibility under demanding print and screen conditions.
About
Originally developed for Dr.-Ing. Rudolf Hell GmbH, Swift was shaped by the legibility research of W.A. Dwiggins and designed to hold up under the harshest printing conditions – newsprint, laser output and low-resolution screens. Its large x-height and sturdy yet refined serifs give it enough authority for corporate and advertising work as well as editorial use. The 2.0 revision brought aesthetic and technical improvements alongside new family members, with a Cyrillic extension added by Tagir Safayev for ParaType in 2003.
Classification
A newspaper-optimised transitional serif with a large x-height, sturdy serifs and strong stroke contrast, designed to retain legibility under poor print conditions. Its origins lie in the tradition of Dwiggins-influenced legibility typefaces developed for Linotype.