A 1996 TypeMarket revival drawing on Hermann Zapf's Optima, offering four styles suited to editorial and fashion contexts.
About
Designed by Sergey Shanovich at TypeMarket in 1996, Opium New derives its letterform approach from Zapf's Optima (1958), retaining the flared terminals and gentle stroke contrast that distinguish that humanist model. The family covers four styles: Normal, Italic, Bold and Bold Italic. Its calligraphic character makes it a natural fit for magazine and fashion typography.
Classification
Based on Optima by Hermann Zapf, Opium New shares its characteristic flared terminals and slight stroke contrast, placing it in the humanist sans tradition despite having no true serifs. The specimen confirms the open, calligraphic letterforms typical of Optima-derived designs.
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