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ITC Flora

ParaType · Gerard Unger, Vladimir Yefimov, Emma Zakharova · 1984

sans-serifHumanist sans
ITC Flora specimen from ParaType

Gerard Unger's 1984 sans-serif, named for his daughter, draws on handwritten letterforms to produce a casual, expressive face extended to Cyrillic by ParaType in 1993.

About

Originally cut by Hell in 1984 and licensed through ITC in 1989, the design sits at the intersection of sans-serif structure and informal handwritten energy. Its two weights – Medium and Bold – suit a range from personal correspondence to advertising and poster work. The Cyrillic extension was produced at ParaType (ParaGraph) in 1993 by Emma Zakharova and Vladimir Yefimov.

Classification

An informal sans-serif derived from handwritten letterforms, placing it within the humanist tradition despite its casual, expressive character that sets it apart from conventional humanist designs.

Weights

MediumBold

Languages

LatinCyrillic

Tags

humanisthandwritteninformaldisplayadvertisingcasualitccyrillic

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