Dreamboat
Mark Simonson · Mark Simonson · 2022
scriptbold mid-century trademark script
A six-weight bold script nearly twenty years in the making, in the trademark-lettering tradition of Coca-Cola and Ford.
About
Dreamboat takes on the bold script style popular in the early twentieth century and revived from the 1960s onward in custom lettering and logos, the kind still visible in trademarks like Ford, Coca-Cola and Schlitz. What started as a single style grew into six weights from Light to Black, with small caps, tails and an alternate lowercase t among its features. A variable font is included with the full family purchase.
Classification
A bold connected script in the mid-century trademark-lettering tradition, so it sits with script rather than plain display.
Weights
LightRegularSemi BoldBoldExtra BoldBlack
Languages
Latin Extended
Tags
scriptboldretrobrandinglogotypevariable-font