Algam A
Lettersetal · Matt Burvill · 2023
The warmest and most retro of the Algam series, built on soft rounded curves with a friendly, playful energy.
About
Algam A is the most expressive of the Algam variants. Wide, soft curves, a single-storey 'a' and circular counters give it a warmth and retro character that becomes more pronounced in the heavier weights. It works well in branding, packaging and editorial settings where personality and legibility need to coexist.
Classification
The most playful and humanist of the Algam series. Wide, soft curves, a single-storey 'a' and consistently round counters throughout place this in the rounded humanist grotesque tradition. The retro character of the heavier weights references mid-century European grotesques without directly quoting any single source.