Branding SF
Latinotype · César Araya, Alfonso García
A spurless sans-serif super family from Latinotype spanning four widths and seven weights with matching italics, covering 128 languages across 56 styles.
About
Built as an expanded version of the original Branding design, Branding SF adds Compressed, Condensed and Narrow subfamilies to the standard width, giving designers a broad palette of proportions. Rounded shapes and convex terminals give the family a contemporary feel suited to logotypes, isotypes and short-form text. Each width runs from Thin to Black with matching italics, and the character set of 544 glyphs includes old-style figures and four sets of alternates.
Classification
A spurless sans-serif with medium to large x-height, rounded shapes and convex terminals – characteristics typical of contemporary geometric or neo-grotesque families designed for versatile branding use across multiple widths.