Branding
Latinotype · Luciano Vergara, Daniel Hernández, Alfonso García, Latinotype Team · 2016
A spurless geometric sans-serif in seven weights with matching italics, designed for logotypes and short-text applications requiring a contemporary aesthetic.
About
Branding pairs straight curves and convex terminals with a medium-large x-height and slightly wider-than-average proportions, giving it a clean, technology-adjacent character softened by rounded forms. The family spans 14 styles from Thin to Black, each with a matching italic, and the character set of 544 glyphs covers 128 languages with old-style figures and multiple alternates included. It is positioned squarely at graphic designers and art directors working on identity and short-text work.
Classification
A spurless geometric sans-serif with medium-large x-height, slightly wider horizontal proportions and convex terminals, placing it firmly in the geometric sans tradition with contemporary humanist touches.