S-market Script
Helsinki Type Studio · Niklas Ekholm
A custom handwriting-inspired script designed for Finnish grocery chain S-market, evoking the casual authenticity of a handwritten shopping list.
About
Drawn by Niklas Ekholm for SOK's S-market brand, the typeface takes its cues from the informal quality of everyday handwriting rather than formal calligraphic tradition. Developed in collaboration with creative agency Aivan, it was conceived to give the retailer's communications a personal and approachable character. The result sits at the intersection of brand identity and everyday legibility.
Classification
A handwriting-inspired casual script designed to evoke the spontaneous feel of a handwritten shopping list, placing it firmly in the informal handwritten script subcategory.