Superbird
Erica Carras · Erica Carras
A typeface designed as part of the Superbird brand and design system, created under a tight turnaround for the drinks brand's website launch.
About
Superbird was developed alongside a full branding and UX project for the Superbird drinks brand, with Erica Carras responsible for both the visual identity and web design. The work aimed to establish a coherent design system and open alternative discovery pathways for consumers. Carras has previous typeface credits with Google and Monotype for clients including Peloton and Microsoft.
Classification
The page does not provide enough typographic detail to confirm a precise classification, but given the context of branding and website design work, this appears to be a display-oriented typeface. Classified as display sans based on the designer's known type work and the project's branding context.