Poppi
Emigre · Martin Friedl · 2003
Martin Friedl's 2003 family for Emigre organises display letterforms into eight thematic subfamilies, each built around a distinct pictorial subject from household objects to sports equipment.
About
Each of the eight subfamilies – Clocks, Food, Household, Medical, Office, Sex'n'crime, Sports and Tools – comes in two stylistic variants, giving a total of fifteen fonts across the package. The concept replaces conventional letterform decoration with object-derived imagery drawn from everyday life, making the family more a typographic curiosity than a workhorse text face. It suits editorial and branding contexts where thematic novelty is the primary requirement.
Classification
Poppi is a thematic display family organised into subject-based subfamilies (Clocks, Food, Household, Medical, Office, Sex'n'crime, Sports, Tools), each containing stylistic alternates. The letterforms function as pictorial or decorative display faces rather than text typefaces.