Keedy
Emigre · Jeffery Keedy · 1989
Jeffery Keedy's 1989 experimental sans, designed at the height of the Emigre era, with deliberately irregular letterforms that challenged prevailing notions of typographic consistency.
About
Released through Emigre in 1989, Keedy Sans is a product of the early desktop publishing revolution, when designers began questioning the rules of type design itself. Its letterforms are intentionally inconsistent, with variable stroke widths and quirky details that reject the neutrality of modernist sans-serifs. Available in Regular and Bold, the family is modest in scope but unmistakable in character.
Classification
An idiosyncratic display sans from the early digital era, Keedy blends irregular stroke widths and deliberately inconsistent letterforms that resist easy classification – neither grotesque nor geometric, but a self-consciously rule-breaking postmodern design.