Bw Seido Round
Branding with Type · Alberto Romanos · 2018
A semi-condensed geometric sans with rounded terminals, drawn from DIN 1451's systematic geometry and softened into a friendlier, brand-ready form across 12 styles.
About
Rooted in German DIN 1451, the design applies a shared horizontal waistline across both cases to reinforce an engineered rhythm, while rounded corners and terminals pull the feel towards the approachable. Subtle modulation at joins maintains the monoline illusion, and a tall x-height with open counters supports legibility across print and screen. Tabular figures, currency symbols, arrows and OpenType features including stylistic alternates and slashed zero make it practical for information design and annual reports.
Classification
A semi-condensed geometric sans with rounded terminals, influenced by the systematic principles of DIN 1451. Its monoline construction, uniform horizontal waistlines and rigid geometry place it firmly in the geometric sans tradition, softened by rounded corners.