Poster Gothic
ATF Collection · Morris Fuller Benton, Mark Van Bronkhorst, Luis Batlle, Igino Marini, Ben Kiel · 1934
An expanded revival of Morris Fuller Benton's 1934 ATF design, delivering 30 all-caps rectilinear headline styles across three widths, five weights and a rounded variant.
About
Originally a single-weight condensed companion to Bank Gothic, the family has been extended to 30 fonts spanning standard, condensed and extra condensed widths, each available in a sharp-cornered and a softly rounded version. Squared counters create a tension between angular geometry and curved strokes that gives the design its distinctly architectural character. The aesthetic echoes athletic jersey lettering, crime drama title cards and engraved stationery.
Classification
An all-caps rectilinear display sans with squared counters and strongly rectangular letterforms across three widths and five weights, designed explicitly for headline and display use with no lowercase.