Multilingual Branding
A portfolio of bespoke multilingual logotype work spanning up to 13 Indian scripts, produced for major Indian and multinational brands including Pidilite, Tata, Godrej, Coca-Cola and Flipkart.
About
WhiteCrow's multilingual branding practice covers custom script lettering across Devanagari, Bengali, Gujarati, Kannada, Telugu, Sinhala and numerous other Indian writing systems. Clients include Fevicol, Flipkart, Cadbury, Barista and Sharekhan, with agency partners ranging from Landor and Ogilvy to Elephant Design. Work spans consumer goods, retail, beverages and financial services, typically adapting an existing Latin identity into regional script equivalents.
Classification
This is a portfolio of custom multilingual logotype work across Indian scripts rather than a retail typeface family, sitting closest to display and custom lettering in category terms.