Blue Oil Co.
A vintage-inflected geometric serif offered in eight styles across two subfamilies, Refined and Crude, each with Roman, Small Caps and inline variants.
About
Blue Oil Co. pairs rectangular, rounded letterforms with subtle serif details, sitting at the intersection of geometric sans structure and classic serif tradition. Two main subfamilies, Refined and Crude, address clean and distressed applications respectively, with a press-effect variant adding further texture to the Crude range. The family targets retail branding, wordmark design and apparel graphics, covering 85 languages across Latin script.
Classification
Rectangular letterforms with rounded corners and subtle serifs place this firmly in the geometric serif category, blending sans-geometric structure with classic serif finishing details.