EastBroadway
A 40-weight display family derived from vinyl-cut letters observed across the Lower East Side, from East Broadway subway station up to 13th Street and 1st Avenue.
About
The design translates an improvised sign-making craft, vinyl letters applied quickly and cheaply to shopfronts and storefronts, into a structured type family of 40 weights plus a variable font with weight and width axes. The variable axes are explicitly built to help text fit a given layout, echoing the practical demands of the street signs that inspired it. It is sold across multiple platforms including Creative Market, MyFonts and YWFT.
Classification
A display typeface derived from hand-cut vinyl lettering found in Lower East Side signage, placing it firmly in the vernacular/display category with sans-serif letterforms adapted from improvised street craft.