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SAXX

Soft Type · Kyle Letendre · 2022

View on Soft Type
displaylettering
SAXX specimen from Soft Type

A custom lettering and type design project created for SAXX Underwear's annual Pride print collection, benefitting LGBTQ+ charity SAGE.

About

Developed in collaboration with SAXX Underwear from 2022 onwards, this project combines lettering, type design and illustration for Pride-themed textile patterns. The work is produced annually, with each edition supporting SAGE, a charity focused on LGBTQ+ elders. Art direction was led by Kathleen McNally and Marty Neubauer, with photography by Judson Rappaport.

Classification

Custom lettering and type design created for a brand collaboration rather than a retail typeface release; classified as display due to its decorative, illustrative character.

Languages

Latin

Tags

letteringcustomdisplayprideillustrativebrandingpatterndecorative