Penguin Random House Pride
Soft Type · Kyle Letendre · 2022
Custom lettering and type design created for Penguin Random House's #PrideInYourWords campaign in 2022, appearing across five zine spreads and billboards in New York, Chicago, Florida and Texas.
About
Commissioned by Penguin Random House to mark Pride 2022, the project centres on a series of five lettered spreads celebrating queer authors at a moment of heightened book banning across the United States. Art directed by Rob Driscoll, the work spans a digital zine and large-format billboards in four cities. The lettering is paired with illustration, forming an integrated visual identity for the campaign.
Classification
Custom lettering and type design created for a specific campaign, not a retail typeface. Classified as display due to its bespoke, illustrative character designed for large-format contexts such as billboards and editorial spreads.