LetterWest
Soft Type · Kyle Letendre · 2025
displaydisplay lettering
A bespoke branding identity created for the 2025 LetterWest lettering convention in Midvale, Utah.
About
Designed by Kyle Letendre of Soft Type, the LetterWest branding was produced for the 2025 edition of an annual lettering convention. Additional design was contributed by Craft Lake City. The project grew from Letendre's prior involvement with the 2024 event as a workshop instructor.
Classification
Branding work for a lettering convention; categorised as display given its identity and logotype context rather than as a retail typeface.
Weights
Regular
Languages
Latin
Tags
brandingletteringidentitydisplayconventionlogotype