Hoxton Hotels Pride
Soft Type · Kyle Letendre · 2021
Bespoke hand-drawn lettering commissioned by The Hoxton Hotel for Pride 2021, drawing on ballroom culture for a Chicago coffee cup series that raised funds for the Center on Halsted.
About
Kyle Letendre created the lettering and illustration for The Hoxton Hotel's Pride 2021 coffee cup campaign in Chicago, with a portion of sales benefiting the Center on Halsted. The work draws directly from ballroom culture, reflecting the language, movement and spirit that has shaped both queer and broader pop culture. Art direction was handled by Olivia Tucker.
Classification
Bespoke hand-drawn lettering rooted in ballroom culture aesthetics, created as a one-off commission rather than a retail typeface. The exuberant, illustrative style places it firmly in the decorative display category.