Hoppy
Soft Type · Kyle Letendre · 2022
A hand-lettered display piece for the Hoppy Art Land calendar, fusing American sign painting with the visual density of vintage Japanese newspaper typography.
About
Created for Hoppy's July 2022 Art Land calendar, the lettering draws on the nostalgia of American sign painting traditions and layers it against the dense typographic character of vintage Japanese print. Art direction by Yuki Imaizumi shaped the project's cross-cultural blend. The work sits firmly in illustrative lettering rather than type design, functioning as a single composed piece.
Classification
Hand-lettered display work rooted in American sign painting tradition, blending vernacular brushwork with the visual density of vintage Japanese print culture. Classified as display due to its purely illustrative, single-use calendar context.