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Hero Cosmetics

Soft Type · Kyle Letendre · 2022

View on Soft Type
scriptbrush lettering
Hero Cosmetics specimen from Soft Type

Custom brush lettering developed for Hero Cosmetics' 2022 Pride campaign, applied across merchandise and temporary tattoos distributed at NYC Pride.

About

Created by Kyle Letendre in collaboration with Hero Cosmetics, the lettering formed part of a broader visual identity for the brand's 2022 Pride campaign. Applications included a patterned makeup bag, tank top graphics and a set of temporary tattoos. The work sits within a broader project encompassing illustration and pattern design, all directed by Rachel Finley and Mario Villa.

Classification

Hand-drawn brush lettering created for a commercial campaign, characterised by expressive, fluid strokes typical of modern script and display lettering work.

Weights

Regular

Languages

Latin

Tags

letteringbrushscriptdisplaycommercialpridehanddrawnexpressive